Videos and video marketing have become an integral part of the digital marketing process. Studies have shown that videos have more impact on the minds of people than blogs or any other marketing material. They are short and sweet and convey the message/information in a crisp way which has a lasting effect on the minds of the viewers.
Pay Per Click (PPC) is an integral part of the digital marketing process. PPC in digital marketing is when promoters pay a charge each time one of their advertisements is clicked. It is a method of purchasing visits to your site, instead of gaining those visits organically. It is an expensive way yet the most effective way through which you can definitely reach a vast audience base. Here are the 5 best PPC tools that will assist you in your digital marketing function.
Unless you are living under a rock your life is not marred by apps on your smartphone. Otherwise, your life is all dependent on your smartphone and the mobile applications that you use in your day to day life. So as we let the apps and smartphone rule our life there is so much more they can do for us than just reminding us of things or keeping updates for us.
A design checklist ensures all points are taken into consideration by the creative team. It is always better to have a document where web designers and developers can rely on to ensure a better communication and lucidity in the way they interact.
Generating leads is one thing but converting those leads to clients is a completely different ball game. Generating abundant leads is the goal for most businesses, but if they don’t convert them there is hardly any value to them. Converting leads to business requires the right strategy, the right technology, proper training and a number of other things need to come together.
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